Billie Eilish announces eco-friendly album plans

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  • by mark savage
  • Music correspondent, BBC News

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Eilish previously endorsed recycled vinyl on her second album, Happier Than Ever

Billie Eilish has announced details of what is likely to be one of the biggest albums of 2024.

The star says her third record, Hit Me Hard and Soft, will be released on May 17, with no pre-release singles so fans can hear it “all at once”.

They also published a sustainability plan for the album aimed at reducing its environmental impact.

The vinyl copies will be pressed on recycled or eco-vinyl, with all packaging made from recycled materials.

Eilish would also use raw, plant-based inks and water-based dispersion varnishes. Instead of shrink-wrap, album sleeves will be 100% recycled and reusable.

The move comes amid an ongoing surge in vinyl sales, with 5.9 million units sold in the UK alone last year.

But vinyl is made from plastic, which has a larger environmental impact, and it’s often packaged inside non-recyclable materials.

Based on that calculation, before transportation and packaging were taken into account, the UK’s vinyl habit produced 2,700 tonnes of CO2. This is an overall footprint of approximately 560 people per year.

Eilish, a longtime climate campaigner, told Billboard magazine that she felt compelled to tackle the issue.

The multiple Oscar and Grammy Award winner said, “My parents have always kept me well-informed and aware that every choice we make and every action we take has an impact somewhere or on someone, good or bad. And this thing has always impressed me.” -the winner.

“I can’t ignore what I know and think about my business and career and do nothing. This just isn’t how I grew up, or how I want to live my life. “


Greg Cochrane, who hosts the music and sustainability podcast Sounds Like a Plan, called Starr’s announcement an “important step.”

“We’ve seen examples of these types of releases before, but they’re usually limited releases or small batches or small artist releases,” he told the BBC, “but a change happens when the popularity of an artist like Billie Eilish increases.” It is decided. Embracing it – and not just embracing it, but being transparent and vocal about our reasons for doing it.”

“Like any community, music needs trailblazers and successful examples for others to follow. So it’s really important that Billie and Coldplay and others are doing that while creating music and experiences that people love. “

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image Caption,

The star has hosted several climate action events in London called Overheated

Eilish’s announcement comes as the star criticized artists releasing multiple vinyl formats to boost album sales, calling the practice “really disappointing”.

The 22-year-old said in a prior interview with Billboard, “We live in this day and age where, for some reason, it’s very important for certain artists to create all kinds of different vinyl and packaging,” which increases sales. “And it increases the numbers and makes them more money.”

When the singer’s mother, Maggie Baird, interjected that multiple vinyl sales “count towards a number one album”, Eilish responded: “I can’t even tell you how much that sucks.”

Nevertheless, Eilish would release eight vinyl variants of Hit Me Hard & Soft. However, the artwork and track-listing will remain the same in every version, reducing the demand for multiple purchases.

The standard black edition will be made from 100% recycled black vinyl. The remaining seven colorful versions will be made from eco-mix or biovinyl.

Eco-mixes are created by recycling offcuts from other albums, regardless of what colors were used. This process means that each disc will be unique.

The Single LP colors will be made using biovinyl – which replaces the petroleum used to manufacture polyvinyl chloride with recycled cooking oil.

Biovinyl helps reduce carbon emissions by up to 90% compared to standard LPs while maintaining the same audio quality.

Additionally, Eilish will manufacture cassette casings using recycled materials, and her tour merchandise will be made from leftover stock, organic or recycled polyester or cotton, and non-toxic dyes.

The singer told Billboard that she hopes other artists “will adopt similar practices, and they will eventually become standards. It’s really that simple”.

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