Jerry Seinfeld once joked about Pop-Tarts. They’ve now made a movie about the favorite snack

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Jamie McCarthy/Getty Images for Good+Foundation

Jerry Seinfeld performing at the 2023 Good Foundation’s ‘A Very Good Night of Comedy’ benefit in New York City.


In 2012, Jerry Seinfeld appeared in a New York Times video, where he is seen telling his famous “Pop Tart joke”.

While he referred to the snack (in true “Seinfeld” fashion) as “something that means nothing” in the Times video, it turns out that Pop-Tarts mean a lot to the great comedian, Because more than a decade later, he’s now directing and starring in “Unfrosted: The Pop-Tart Story,” an upcoming Netflix film that charts the origins of the iconic sugar-coated breakfast item.

Billed as a 1960s “tale of ambition, betrayal, sugar and dangerous milkmen,” the film’s trailer – released Thursday – features an all-star cast including Melissa McCarthy, Hugh Grant, Amy Schumer and comedian Bill Burr. Are. President John F. Seen playing the role of Kennedy.

The clip shows McCarthy and Seinfeld working together to create an alternative to cereal that will ensure “happy childhoods for millions of American children”, with clips of Grant dressed as Frosted Flakes mascot Tony the Tiger, An angry Schumer tracks footage of his rivals and grain factories. It sounds like scenes from “Willy Wonka.”

According to an official synopsis, the film follows rival cereal corporations Kellogg’s and Post as they “race to create a pastry that will change the face of breakfast.”

There really may be no one better to tell a breakfast-related Pop-Tart story than Seinfeld, who was often seen eating a bowl of cereal during his “Seinfeld” run and even having one wrapped in foil. Jokes were also made about it. Snack in his 2020 Netflix special “23 Hours to Kill”.

It’s clear that throughout, the Pop-Tart has remained relevant. And as Seinfeld said at the end of his 2012 Pop-Tart joke: “They can’t be stale, because they were never fresh.”

“Unfrosted” will be available to stream on Netflix on May 3.

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