Max will launch in European countries in May before the Olympics

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In one of the most anticipated speeches of the Series Mania festival, JB Perrett, president/CEO of global streaming and games at Warner Bros. Discovery, revealed May 21 as the launch date for Max in the first 20 European countries.

The standalone streaming service, which will bring together content from HBO Max, Discovery and Eurosport, will begin its European roll-out in the Nordics, Iberia and Central and Eastern Europe. Perrette did not give a specific launch date for France, Poland, the Netherlands and Belgium, but said it would “follow closely” and before the Olympic Games, which start on July 26.

Max will also offer a basic plan with ads that will include advertising and be priced at a lower price, as well as a premium plan that will allow users to stream content in Full HD or 4K on up to 4 devices simultaneously and up to 100. Download of content. The price will be revealed later and will vary from country to country. The basic plan with ads will first be available in nine countries, including Norway, Sweden, Denmark, Finland, the Netherlands, Romania, Poland, France, and Belgium.

While comprehensive coverage of the Olympic Games will be available through Eurosport across all subscription plans in 25 markets, Max will also offer a sports add-on that will showcase major international and European sports, including tennis tournaments such as the Australian Open, Roland . Garros, Championships, Wimbledon and US Open; Cycling with the Giro d’Italia, La Vuelta a España and the Tour de France, in addition to the Tour de France Fames, the 24 Hours of Le Mans and every major winter sports world championship And World Cup events.

The European launch of the Max will also coincide with the premiere of Season 2 of the HBO Original “House of the Dragon” on June 17.

Under plans unveiled at Series Mania, Max will be available in 25 countries in Europe and 65 countries and territories around the world following its US launch in May 2023, as well as Latin America and the Caribbean earlier this year .

“Max is the streaming home of Warner Bros. Discovery and builds on our long legacy in Europe, bringing the incredible breadth and depth of culture-defining entertainment from our services and networks into one place,” said JB Perrett, CEO and . President of global streaming and games at Warner Bros. Discovery.

Perrett added, “The unmatched content we’ve got on Max, from “House of the Dragon” to the Olympic Games Paris 2024 and beyond, means that whatever your mood or occasion, Max has something for everyone.” There’s something good.”

Flagship live linear networks will also be available on Max in select countries, including CNN International in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden, and Eurosport in all countries.

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