Universal is making some modest waves to open 2024 at the box office, with the studio’s release of Blumhouse Productions’ new horror film “Night Swim” expected to take second place in its debut. The PG-13 shocker made $5.2 million on its opening day and preview screenings and is now projected to make around $12.5 million. In a three-day frame.
That’s a solid dive for “Night Swim,” which is putting the producers in the deep end financially at just $15 million before marketing. Mostly horror banner Blumhouse, which officially merged with Atomic Monster this week, shattered expectations from a year ago when the killer doll film “M3GAN” earned $30 million in its first weekend of the year. Studios have a habit of including a horror programmer at the top of the calendar, while recent examples include “Night Swim” not exactly being a top performer, showing why the early-calendar strategy continues to work. There aren’t any more horror movie options in the books until “The Imaginary” in March.
“Night Swim” is the story of a family who discovers that their backyard swimming pool has some supernatural properties. Bryce McGuire writes and directs, while Wyatt Russell and Kerry Condon star. Reviews have been negative and early audiences have been equally unimpressed, giving it a “C” grade through research firm Cinema Score. But this kind of reception happens a lot with horror movies.
However, “Night Swim” would not overtake “Wonka”, which earned an additional $4.3 million. Per Rivals on Friday – down just 51% from the figure a week earlier. Warner Bros.’ The Sugar Rush musical has now passed $150 million domestically and will more than quadruple its $39 million opening by the end of the weekend. It’s a winning result for the Timothée Chalamet vehicle, which will be running throughout January.
Universal is also in third place with “Migration,” which is looking at another weekend of $10.5 million, bringing its domestic cume to just over $78 million. Illumination production started off slow during the holidays, but has continued to decline in the weeks following.
In the fourth, Warner Bros.’ “Aquaman and the Lost Kingdom” will soon cross the $100 million mark in North America, if not by the end of its third weekend, then shortly after. Nearly $3 million added to the latest and final entry in the current continuity of the DC Comics adaptation On Friday, per Rivals – down 56% from last week. It will eventually surpass “The Flash’s” domestic total of $108 million to become the highest-grossing DC Comics film of 2023. But it’s still miles behind its 2018 predecessor, which grossed an impressive $260 million from North American theaters after 17 days. Of release.
Sony’s “Anyone But You” looks to break into the top five. Rather remarkably, ticket sales for romantic comedies That’s expected to be an increase from its $8.7 million haul last weekend — a rare increase that’s even more impressive given that its previous outing had some momentum from the holiday season. Sydney Sweeney-Glenn Powell has an eye on the two-hander $9.5 million to push its domestic total north of $43 million. These are hardly blockbuster numbers, but it shows signs of life for a film that – like its genre – was over very quickly after a soft theatrical start.